American Textile Company Adds to Stable of Products
Jennifer Marks -- Home Textiles Today, December 3, 2010
DUQUESNE, PA. - The results of American Textile Company's recent initiatives - including the opening of an office in North Carolina staffed by industry veterans in product development, marketing sales - were on full display at the recent New York Home Fashions Market with a host of new products.
One stand-out was the washable pillow that gets loftier and more shapeable after every washing. American Textile developed a process to keep fill fibers from clumping and combined it with a slick additive that helps them plump after washing.
The pillow was created after extensive consumer research, according to Blake Ruttenberg, executive vp, sales and marketing. Among consumers, "87% said having a washable pillow as very or extremely relevant," he said.
"We found 80% had tried washing a pillow, and 74% were disappointed in the results."
The washable pillow can also be combined with a variety of additional attributes, including Cool Comfort, wrinkle-free, anti-microbial, stain release, order resistant or scented.
Also new is what American Textile calls the "Five-in- One" mattress pad: waterproof pillowtop, protects from spills and stains, enhances comfort, renews the look of the mattress and dries in half the time of a typical mattress pad.
Shell options include microplush or a circular knit. "These are fabrics used for today's mattress," said Ruttenberg.
The company's new Dual Support Pillow offers foam on one side and fi ber on the other. The reverse sleeping options are medium/firm or firm/extra firm. "A lot of people tend to switch out or exchange their pillows," said Jack Ouelette, president and ceo.
American Textile a lso expanded the offerings in its core Aller-Eaze brand to include body pillows, Euros, comforters and fiber beds.
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