Springs signs Nate Berkus for soft and hard home
Retail Editor 8 -- Home Textiles Today, November 4, 2010
New York - Springs Global US added yet another license to its expanding brand portfolio and will debut a collection featuring designer and talk show host Nate Berkus in spring 2012.
The line will include bedding, bath, decorative accessories, dinnerware, lighting, area rugs, window, design solutions and furniture pieces.
In recent months, Springs Global US signed similarly expansive agreements with designers Diane von Furstenberg and Espacio Sami Hayek as well as Waterworks for bed and bath.
Price points will be "accessible," according to Joe Granger, president of Springs Global US.
"Nate represents a unique combination of a trusted design authority, a lifestyle brand and a solutions-based approach to home design. The line will be comprehensive in scope and will communicate his well-known lifestyle message effectively," said Granger.
Said Berkus: "In Springs Global, I've found a team that mirrors my passion and commitment to making well-thought out products at an affordable price...and, the fact that they can look at pair of vintage cuff links I've found and see my vision for them as a frame is thrilling."
Industry Related Content
Celebrity Branding at NY Home Fashions Market