Maples Adds Luxura to Invista Bath Rug Line
October 15, 2010,
Maples Rugs hits a high-end price bracket with the debut of its latest Invista branded bath rug collection – Luxura. This collection, dubbed “silky soft,” is made of nylon microfiber for a cotton-like look.
"The best time to start something new is when the conditions are at the worst," said Wade Maples, the company's co-owner.
Dubbed "super silky" for its silk-like soft hand, this new collection employs Invista's new Luxura fi ber, a 990-denier nylon microfi ber specially engineered for the bath rug category. It is made to look like cotton but offers the benefi ts of a synthetics fiber - resistance to fading and dyeing - and also reduces lint.
"Our Luxura collection is our new top of the line bath rug," Wade Maples explained.
A 21-by-34 is priced to retail for $29.99, compared with Maples' Comforel collection, also an Invista fiber line, which retails for $19.99.
"Luxura is a significant step up," he continued. "We see it as an improvement over similar polyesters in the marketplace."
In the company's accent rug division, a new highlight for market was the expanded PET-fiber offering. Made from recycled plastic beverage bottles, this ecofriendly, sustainable line was fi rst launched a year ago and has been progressively enhanced with new looks and styles since then. The latest offering includes shag, tweed, and striped looks and constructions in multiple colors - 14, to be exact.
"We think this makes sense, and we will continue to grow this business," said Wade Maples..
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