Loloi sets up iPromotion to entice High Point buyers
Heath E. Combs -- Home Textiles Today, October 14, 2010
High Point, NC - Loloi Rugs announced a promotion for retailers who place orders during the October High Point Market. Depending on the size of the order, customers may receive a free Apple iPod Touch or iPad.
"Business has been so tough for so many of our friends and colleagues for so long now," said Amir Loloi, owner and founder. "We want to put the fun back into High Point Market and the entire fall buying experience, while at the same time saying a big ‘thank you' to our customers, both new and old."
The market promotion is not a contest. Every customer who places a qualifying order during High Point Market will receive one of the gifts regardless of whether they are buying from Loloi's existing line or its new introductions.
The new Calico Collection of flat weaves makes its debut this market. Made in India, the patchwork designs are casual, contemporary and chic, with a palette of neutrals and earth tones including runway "greige" and stone hues. The new Renoir Collection also debuts, offering a totally new texture for Loloi customers. Handwoven in India, these all-wool transitional patterns have a sumptuous sweater-like texture that adds warmth and casual style in a choice of four tweed-like color stories. Also new for fall is the Vida Shag Collection from India, handmade of 100% polyester with a choice of five luxurious trend-right colors: shimmery silver, smoky charcoal, soft taupe, rich plum and clean ivory.
Existing collections include the hand-hooked Juliana Collection, handmade in China of 100% polyester in an intricate, high/low hooked construction that mixes petit-point and bolder hooks; the power-loomed Mystique Collection from Egypt, a polypropylene/viscose line that offers the look of aged, hand-knotted rugs, at a value price; the price-conscious Expression Collection of 100% polypropylene machine-made designs from Turkey; and the Grant Collection, hand-tufted into cut-and-loop contemporary designs in 100% polyester from China.
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