Maples adds Luxura to Invista bath rug line
Home & Textiles Today Staff -- Home Textiles Today, September 13, 2010
"The best time to start something new is when the conditions are at the worst," said Wade Maples, the company's co-owner.
Dubbed "super silky" for its silk-like soft hand, this new collection employs Invista's new Luxura fiber, a 990-denier nylon microfiber specially engineered for the bath rug category. It is made to look like cotton but offers the benefits of a synthetics fiber - resistance to fading and dyeing - and also reduces lint.
"Our Luxura collection is our new top of the line bath rug," Wade Maples explained.
A 21-by-34 is priced to retail for $29.99, compared with Maples' Comforel collection, also an Invista fiber line, which retails for $19.99.
"Luxura is a significant step up," he continued. "We see it as an improvement over similar polyesters in the marketplace."
In the company's accent rug division, a new highlight for market is the expanded PET-fiber offering. Made from recycled plastic beverage bottles, this eco-friendly, sustainable line was first launched a year ago and has been progressively enhanced with new looks and styles since then. The latest offering includes shag, tweed, and striped looks and constructions in multiple colors - 14, to be exact.
"We think this makes sense, and we will continue to grow this business," said Wade Maples.
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