Maples adds Luxura to Invista bath rug line
September 13, 2010,
"The best time to start something new is when the conditions are at the worst," said Wade Maples, the company's co-owner.
Dubbed "super silky" for its silk-like soft hand, this new collection employs Invista's new Luxura fiber, a 990-denier nylon microfiber specially engineered for the bath rug category. It is made to look like cotton but offers the benefits of a synthetics fiber - resistance to fading and dyeing - and also reduces lint.
"Our Luxura collection is our new top of the line bath rug," Wade Maples explained.
A 21-by-34 is priced to retail for $29.99, compared with Maples' Comforel collection, also an Invista fiber line, which retails for $19.99.
"Luxura is a significant step up," he continued. "We see it as an improvement over similar polyesters in the marketplace."
In the company's accent rug division, a new highlight for market is the expanded PET-fiber offering. Made from recycled plastic beverage bottles, this eco-friendly, sustainable line was first launched a year ago and has been progressively enhanced with new looks and styles since then. The latest offering includes shag, tweed, and striped looks and constructions in multiple colors - 14, to be exact.
"We think this makes sense, and we will continue to grow this business," said Wade Maples.