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Bombay Company products to launch at QVC

Retail Editor 8 -- Home Textiles Today, August 25, 2010

New York - Bombay Company, once a retail chain with more than 450 doors and now a home decor brand, will debut its first full collection at QVC.

The 250-piece collection includes globally-inspired furniture, tabletop, top-of-bed, embellished accessories, textiles, and gift and novelty items. Seasonal products will include holiday florals and wedding collections. Retail prices start at $7.00 and run up to $1,500 for investment furniture pieces.

Bombay Company's intellection property was acquired by Hilco Consumer Capital and Gordon Bros. Brands in 2008. The brand, which is produced under license by Hermes-Otto International USA LLC, has a new showroom here at 489 Fifth Ave.

"We want to demonstrate our commitment to the marketplace and present a fully realized vision of the home lifestyle brand consumers know and love," said Wil Hollands, chief merchant of The Bombay Company and president of Hermes-Otto International USA.

Bombay is scheduled to debut a collection of 14 décor and accent pieces on QVC on Sept. 30. The one-hour show marks "the beginning of a relationship between the Bombay brand and the leading multimedia retailer," according to the company.


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