7 W plans events, perks for next week's market
August 10, 2010,
New York - A slew of special presentations and events are planned at showroom hub 7 West 34th Street during the Gift & Home Textiles market week August 16-18, which runs in tandem with the building's NYC Baby & Kids Fair.
Also that day is the "Uniquely UK" preview reception, scheduled from 4 to 6 p.m. UK Trade & Investment of the British Consulate-General NY will host an exclusive preview of British giftware.
On August 14, Christina Norsig, founder and ceo of PopUpInsider, will offer her suggestions on creating a successful Pop-Up Shop. Joining the retail, technology and marketing expert will be Eric Michael Anton, an investment sales professional with expertise in real estate development and construction management. This event is scheduled at 4 p.m. in the 7 W Events Suite.
On the same day, The Pop-Up Shop Gallery reception and late-night shopping will take place from 5 to 7 p.m. in the Pop-Up Shop Gallery. During the additional shopping hours, refreshments will be served building-wide and a reception will be held to fete FIT students' contribution to the Pop-Up Shop Gallery, which will comprise product assortments, visual merchandising and marketing plans - all based on 7 W products.
On market kick-off day, August 16, HTT sister publication Gifts & Dec will sponsor the Retailer Roundtable from 1 to 2 p.m. on the 11th floor Event Space. Past winners of the Retail Excellence Awards will take center stage to discuss store design, marketing, visual merchandising, and use of the internet to have an award-winning business. The discussion will be moderated by editor-in-chief Caroline Kennedy and a complimentary lunch will be served.
On opening night 7W will host two special events. One is its "On the Board Walk" from 5 to 8 p.m. at the building. There will be food, raffles and games, and attendees can enter a contest to win a "Boardwalk Weekend Vacation" for two in Cape May.
The other is the NYC Baby & Kids Fair opening night party, also from 5 to 8 p.m. at the building. Cocktails and hors d'oeuvres will be served for manufacturers, buyers and experts in the baby and kids fashion accessories, furnishings, gifts and textile industries.
The Baby & Kids Product Profiles event, scheduled from 1 to 2 p.m. in the 11th floor Event Space, takes place August 17. Presenting product on the podium during lunch will be owners, sales reps and manufacturers of some of the latest products being showcased during market week. Moderator Mary Gerlach, associate editor of Baby & Kids, will give an overview of more than a dozen different products during the five minute speed selling presentation.
Amenities at 7 W for market attendees include complimentary lunches and free transportation via bus to and from the Jacob K. Javits Center, limo to and from the Passenger Ship Terminal Piers/ Pier 94, and taxi rebates to 7W from other locations in the city.
In addition, market goers will receive free market week admission to the Brooklyn Museum, 200 Eastern Parkway.