Bardwil Touts Holiday Lines for Lenox, Vera and Tommy
Cecile Corral -- Home Textiles Today, March 9, 2010
As the current season marks the major holiday market for Bardwil Industries, the company is presenting a hearty serving this week of new table linens and kitchen textiles for harvest and Christmas.
Nancy Kristoff, president of sales and marketing, told HTT the company's fourth-quarter seasonal headliner this market is Lenox, of which Bardwil has been the licensee for the past nine years.
“It just gets bigger for us each year,” she said. “And this year is a special year.”
New additions to the Lenox line include “a significant expansion” in holiday bath offerings, with an emphasis on new bath rugs, she said.
The three new bath ensemble collections for the season are: Holiday, a green holly leaf and red berry pattern on an embroidered towel featuring a contrasting red border; Winter Greetings, a cardinal and pinecone pattern depicted on an embroidered and appliquéd towel with a contrasting green border; and the whimsical Snowman, the third in a group that includes Christmas Tree and Santa, interpreted on an embroidered towel.
Each of these three new ensemble collections coordinates with an all-cotton tufted sheared bath rug, said Linda Kulla, vp, bath division.
Table linens and kitchen textiles are also part of the new holiday-oriented Lenox lineup, with an expanded offering of stand-alone placemats and napkins that tie back to three patterns — Holiday, Winter Greetings and Opal Innocence Carved.
Also, Bardwil is growing its Lenox Holiday Nouveau Cutwork collection, which first launched at September 2009 market and is now hitting retail shelves for the first time.
The Lenox kitchen textiles program offers new aprons, kitchen towels and oven mitts, which are making a comeback after the category debut for the brand last year.
Vera, Bardwil's licensed program with The Vera Company for its vintage designs by the late Vera Neumann, is being enhanced with “a whole new lineup for harvest and Christmas,” Kristoff said. For the harvest season, there is the new Turning Leaf tablecloth, six new harvest placemat collections, and six new kitchen textiles collections that comprise kitchen towels, aprons and pot holders. The Christmas assortment includes three new collections — Vera Wreath, Candy Dish and Vintage Poinsettia — that each encompasses tablecloths, placemats, runners, aprons, napkins, kitchen towels and pot holders.
While the Tommy Bahama collection of resort-like tropical looks doesn't typically speak to holiday styles, Bardwil has come up with two gift sets for men that each includes an apron and oven mitt, as well as two novelty Christmas hardboard placemat designs — Santa Golfer and Toucan Santa.
For its own house line, Bardwil is responding to recent trends. “Harvest appears to be getting stronger again, so we've added in quite a few new prints” that can retail at more aggressive price points, Kristoff said.
In addition, the company is showing six new Christmas prints, “and we've really expanded our embroidered appliqué line, adding a lot of accessory components like runners, round placemats, etc.”
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