Ex-Cell Home alters product, packaging for green goals
September 17, 2008,
At the New York Market – Ex-Cell Home Fashions’ “green story” this market centers on the company’s shift from PVC to EVA product, making its vinyl shower curtain assortment free from chlorine gas emissions.
As always, Ex-Cell translates many of its middle- to higher-end looks in bath to this more promotional category. And EVA allows it to achieve these looks as PVC did, but in a more eco-friendly manner.
Another “green” initiative for Ex-Cell comes in its placemat offerings. For this specific collection the company is using more sustainable materials like bamboo, paper, recycled cotton, old wrappers, recycled newspapers and magazines, recycled aluminum cans, and recycled acrylic to make a broad variety of styles and looks in table linen goods.