Target prototype rocks out

MINNEAPOLIS – Target's T-2004 prototype stores that opened in March exceeded sales projections by 20 percent, executives said during the company's first quarter conference call today.

The better-than-expected response resulted in some significant out-of-stocks, but the company has now adjusted its supply chain flow to address the situation, executives said.

"We've found over a period of time it's much easier for us adjust upward rather than overstocking the stores," said Bob Ulrich, chairman and CEO.

According to Gregg Steinhafel, president, the company is "moving quickly to incorporate the essential elements" of the prototype into other stores.

Last fall, Target retrofitted about 80 stores to incorporate elements of T-2004, he added. This year, Target will retrofit 130 additional stores. In addition, by year-end there will be 200 Target stores that fully reflect the prototype, including new units and full remodels.

"It's too preliminary to put too much weight at this time," Steinhafel added, noting the stores have been open for less than two months.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!