Down Lite expands into quilts
September 30, 2002,
Mason, OH — After establishing its presence in basic bedding through an extensive line of down comforters, duvets, blankets and pillows under its own and private labels, Down Lite is now offering a line of down quilts.
"We are venturing into quilts filled with down," said Bob Altbaier, executive vp. "They're sort of an in-between category when it comes to bedding. We like to think of them as a bridge category between top-of-bed and down commodity products."
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