Sleep Innovations debuts foam-based lineup

New York — Sleep Innovations took the basic bedding market a step further this market with the introduction of its latest line of foam-based products, Novaform "naturals."

Featuring a 5-pound visco-elastic foam core surrounded by an outer layer of goose down with a natural cotton cover in various constructions and thread counts, the West Long Branch, NJ-based company unveiled over 40 products in its showroom. From bed pillows to mattress pads to various kinds of comfort pillows such as neck rolls, travel pillows and comfort wedges, the entire line was showcased prominently as the opening statement.

"We've taken down, which sells very well, and visco-elastic foam, which also sells well, and took them both to the highest level," said Michael Fux, president. "I decided the only way to go was up."

Retail price points will vary. A standard size pillow, for example, will be offered at approximately $100.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!