BASF Performance Products Group
August 21, 2007-- Home Textiles Today,
LUDWIGSHAFEN, Germany—Global textile chemical manufacturer BASF is targeting the U.S. market for substantial growth with its luxury Cosinel finishing process for home textiles.
BASF has been a major supplier to the textile industry for more than 100 years, and continues to develop innovative new products. Headquartered in Germany, the company was founded in 1865 and today has more than 95,000 employees and annual worldwide sales of more than Euros 52.6 billion (approximately US $73 billion.) BASF is made up of five business segments, including Chemicals; Plastics; Agricultural Products and Nutrition; Oil and Gas; and Performance Products, the division that controls the textile chemical business.
BASF developed its special Cosinel textile finish as a luxury, high-performance brand for the upscale home textiles market. The company introduced Cosinel in Europe in 2003 and expanded the brand to Asia in 2005 with great success, particularly in the bedding and table linen markets. BASF is now bringing Cosinel to the U.S. market, targeting upper-end home textiles manufacturers and retailers.
The innovative Cosinel finish brings a number of aesthetic and practical benefits to the home textiles market, including giving the finished product wrinkle-resistant, no-iron properties. Cosinel can be used on 100 percent cotton fabrics, and the fabrics remain soft and hold their shape after repeated washing. To guarantee consistent product quality, BASF employs a worldwide service team that provides ongoing technical support to the company’s certified partner mills.
BASF conducted extensive consumer research prior to launching Cosinel, and developed the finish specifically to address certain attributes. For example, consumers favor high thread counts and densely woven bed linens with a soft hand, but also view bed linens as a chore to wash, dry and iron. The Cosinel brand can be used in conjunction with other BASF performance finishes to enhance the performance of home textiles, including the Lurotex® stain-repellent finish and the Purista® antimicrobial finish. This creates finished bed linens that do not need to be washed as frequently, but still retain a fresh, clean look and feeling.
Additionally, Cosinel is one of the few environmentally friendly chemical finishes available in the global market, with formaldehyde levels less than 75 parts per million. BASF as a corporation is committed to meeting worldwide ecological standards, and offers a wide range of environmentally friendly textile products and processes, including an “eco-efficiency analysis” tool that examines the environmental status and economic feasibility of a particular product or process.
BASF’s newest venture is an ecologically sound alternative to reactive printing, the Ecosoft printing system, which creates both color-fastness and softness in the finished fabric. The combination of Ecosoft printing with Cosinel finishing allows companies to offer wrinkle-resistant, no-iron fabrics with a super-soft hand, demonstrating BASF’s corporate commitment to environmentally friendly processes that better serve the worldwide home textiles market.
For Your Information:
Key contact: Klaus Tiedemann, BASF East Asia
Regional Headquarters Ltd., Performance Chemicals for Leather and Textiles, Global Marketing Textiles
Web site: www.basf.com/textile; www.cosinel.com
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