Country Living Unveiled at Kmart, Sears
Home & Textiles Today Staff -- Home Textiles Today, September 15, 2009
Although it began rolling out in August, the Country Living Collection of more than 700 home products officially made its debut last week at Kmart and Sears.
The collection — which includes fashion bedding, bath, kitchen textiles, tabletop, décor and ready-to-assemble furniture — will be carried in more than 1,200 Kmart stores and 500 Sears units. Country Living is assembled around four design themes: Modern Countryside, Blue & White, Red & White, and Faded Antique.
Comforter set retails top out of $169.99, while bath prices range from $6.99 to $14.99.
“The complete collection focuses on high-quality craftsmanship combined with seldom-seen artisan details,” said Glen Ellen Brown, vp, Hearst Brand Development, which pursues licensing arrangements and brand extensions for Hearst Magazines properties.
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