Crown Crafts signs luxury Kelly Rightsell brand
Staff Staff -- Home Textiles Today, September 8, 2005
GONZALES, La. -- Crown Crafts, Inc. has signed a licensing agreement with Kelly B. Rightsell Designs, expanding its presence into luxury distribution channels for infant and juvenile bedding and accessories.
Crown Crafts Infant Products will develop infant and juvenile bedding, blankets and room décor for the brand, while Hamco will develop bibs and bath products.
Crown Crafts will focus marketing and sales efforts on the luxury market with crib sets starting at $450 retail. New product introductions will be made at the upcoming ABC Show in Las Vegas this month.
Industry Related Content
Celebrity Branding at NY Home Fashions Market