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Specialty Stores Sole Gainer

Carole Sloan, Staff Staff -- Home Textiles Today, July 16, 2007

The specialty store channel was the only one to increase distribution share in home textiles for 2006, and then by only a scant 1%.

Five of the other six distribution channels held their own with the same percentage to total home textiles business in 2005 and 2006. The "other" category — which includes Sears, the Army & Air Force Exchange Service and newcomer to the list, Ashley Furniture HomeStores, dropped a percentage point — largely because of the Sears 11.6% decline in '06 home textiles revenues.

Despite the gain by specialty stores, the discount stores/supercenters continued to dominate the distribution of home textiles with 42% of the sales generated by the Top 50.

Looking at the seven channels by dollar sales-percentage increases, warehouse clubs scored the highest with a 9.3% increase, which represents a gain of $29 million. Specialty stores with an 8.7% dollar sales gain, or $477 million, came in second, followed by department stores with a gain of 6.9% dollar or $293 million.

Home improvement centers and discount stores/supercenters followed with gains of 4.2% and 3.7% respectively. Surprisingly, the direct-to-consumer segment only made a 2.8% increase, despite what appeared to be major retail efforts in online selling activities.

In dollar sales, the "other" category dropped 8.2% or $50 million, again because of the Sears sales decline, but was somewhat offset by the AAFES dollar gain.

Looking at the specific channels, Bed Bath & Beyond continued to hold the top slot in the specialty retailer channel, which saw a major realignment among the Top 5 in this segment. Linens 'n Things continued in second place, followed in order for 2006 by Williams-Sonoma, Luxury Linens, and IKEA.

In the prior year Luxury Linens ranked No. 3 followed by Pottery Barn and Anna's Linens. Pottery Barn, as noted, has been replaced in all the rankings by its parent, Williams-Sonoma, in order to capture the impact of its other expanding divisions including West Elm and Williams-Sonoma Home.

As a result of mergers and acquisitions, the department store channel was impacted by the first full year of May Co. sales embodied within the Macy's Home Store business. As a result, JCPenney remains No. 1; followed by Kohl's, again No. 2; and Macy's Home Store, also repeating its No. 3 ranking. Mervyns replaces May in the No. 4 slot and Bloomingdale's joins the Top 5 in the fifth position. In direct-to-consumer, the only change is the substitution of Williams-Sonoma for its Pottery Barn division.

Top 5 Home Textiles Discounters

Top 50 Rank Company Home Textiles Sales* Percent Change Stores
2006 2005 2006 2005
1. Includes sales from supercenters *sales in millions of dollars
Source: Home Textiles Today market research
1 Wal-Mart1 $3,640.0 $3,464.0 5.1% 3,331 3,189
4 Target1 $2,615.0 $2,512.0 4.1% 1,488 1,397
6 Kmart1 $1,025.0 $1,094.0 -6.3% 1,388 1,416
9 T.J. Maxx/Marshalls $615.0 $595.0 3.4% 1,569 1,514
11 Big Lots $455.0 $402.0 13.2% 1,375 1,401


Top 5 Home Textiles Department Stores

Top 50 Rank Company Home Textiles Sales* Percent Change Stores
2006 2005 2006 2005
1. Department store sales only *sales in millions of dollars
Source: Home Textiles Today market research
2 JCPenney1 $1,805.0 $1,751.0 3.1% 1,033 1,019
5 Kohl's $1,100.0 $930.0 18.3% 817 732
8 Macy's Home Store $820.0 $775.0 5.8% 820 825
25 Mervyns $193.0 $188.5 2.4% 189 190
26 Bloomingdale's $184.0 $173.0 6.4% 38 36


Top 5 Home Textiles Specialty Retailers

Top 50 Rank Company Home Textiles Sales* Percent Change Stores
2006 2005 2006 2005
1. Store sales only *sales in millions of dollars
Source: Home Textiles Today market research
3 Bed Bath & Beyond $3,040.0 $2,730.0 11.4% 849 771
7 Linens 'n Things $993.0 $970.0 2.4% 536 512
10 Williams-Sonoma1 $345.1 $313.5 10.1% 579 561
15 Luxury Linens $315.0 $324.0 -2.8% 339 320
16 IKEA $305.0 $245.0 24.5% 28 24


Top 5 Home Textiles Direct-To-Consumer

Top 50 Rank Company Home Textiles Sales* Percent Change Home Textiles % of Sales
2006 2005
1. Includes catalog and internet sales only *sales in millions of dollars
** home textiles as a percentage of total retail sales
Source: Home Textiles Today market research
2 JCPenney1 $1,260.0 $1,221.0 3.2% 6.3%
10 Williams-Sonoma1 $249.9 $236.5 5.7% 6.7%
19 Hanover Direct $230.0 $230.0 0.0% 61.6%
27 Cornerstone Brands $180.0 $175.0 2.9% .NA.
28 QVC $178.0 $170.0 4.7% 3.6%


Top 10 Home Textiles Retailers by % Sales Growth

Rank Company (Top 50 Rank) Type Home Textiles Sales* Percent Change Net Change
2006 2005
* in millions of dollars
Source: Home Textiles Today market research
1 IKEA (16) Conshohocken, Pa. SP $305.0 $245.0 24.5% $60.0
2 Kohl's (5) Menomonee Falls, Wis. DP $1,100.0 $930.0 18.3% $170.0
3 Ross Stores (14) Pleasanton, Calif. DC $320.0 $275.0 16.4% $45.0
4 Restoration Hardware (31) Corte Madera, Calif. SP $155.0 $134.0 15.7% $21.0
5 Big Lots (11) Columbus, Ohio DC $455.0 $402.0 13.2% $53.0
6 Anna's Linens (18) Costa Mesa, Calif. SP $260.0 $230.0 13.0% $30.0
7 Costco (21) Issaquah, Wash. W $220.0 $195.0 12.8% $25.0
8 Bed Bath & Beyond (3) Union, N.J. SP $3,040.0 $2,730.0 11.4% $310.0
9 Crate & Barrel (38) Northbrook, Ill. SP $115.0 $105.0 9.5% $10.0
10 Belk (41) Charlotte, N.C. DP $95.0 $87.0 9.2% $8.0


Top 10 Home Textiles Retailers by Net Sales Growth

Rank Company (Top 50 Rank) Type Home Textiles Sales* Percent Change Net Change
2006 2005
* in millions of dollars
Source: Home Textiles Today market research
1 Bed Bath & Beyond (3) Union, N.J. SP $3,040.0 $2,730.0 11.4% $310.0
2 Wal-Mart (1) Bentonville, Ark. DC/SC $3,640.0 $3,464.0 5.1% $176.0
3 Kohl's (5) Menomonee Falls, Wis. DP $1,100.0 $930.0 18.3% $170.0
4 Target (4) Minneapolis DC/SC $2,615.0 $2,512.0 4.1% $103.0
5 JCPenney (2) Plano, Texas DP/DTC $3,065.0 $2,972.0 3.1% $93.0
6 IKEA (16) Conshohocken, Pa. SP $305.0 $245.0 24.5% $60.0
7 Big Lots (11) Columbus, Ohio DC $455.0 $402.0 13.2% $53.0
8 Macy's Home Store (8) New York DP $820.0 $775.0 5.8% $45.0
8 Williams-Sonoma (10) San Francisco SP/DTC $595.0 $550.0 8.2% $45.0
8 Ross Stores (14) Pleasanton, Calif. DC $320.0 $275.0 16.4% $45.0


Top 10 Home Textiles Retailers by % Unit Growth

Rank Company (Top 50 Rank) Type Number of Stores Percent Change Net Chg (Units)
2006 2005
Source: Home Textiles Today market research
1 Ashley Furn. HomeStores (46) Arcadia, Wis. FC 296 219 35.2% 77
2 Anna's Linens (18) Costa Mesa, Calif. SP 246 210 17.1% 36
3 IKEA (16) Conshohocken, Pa. SP 28 24 16.7% 4
4 Belk (41) Charlotte, N.C DP 315 276 14.1% 39
5 Lowe's (20) Mooresville, N.C. HIC 1,385 1,234 12.2% 151
6 Kohl's (5) Menomonee Falls, Wis. DP 817 732 11.6% 85
7 Bed Bath & Beyond (3) Union, N.J. SP 849 771 10.1% 78
8 Fred's (47) Memphis, Tenn. DC 677 621 9.0% 56
9 Tuesday Morning (17) Dallas DC 795 732 8.6% 63
9 Ross Stores (14) Pleasanton, Calif. DC 797 734 8.6% 63


Top 10 Home Textiles Retailers by Net Unit Growth

Rank Company (Top 50 Rank) Type Number of Stores Percent Change Net Chg (Units)
2006 2005
Source: Home Textiles Today market research
1 Family Dollar (13) Matthews, N.C. DC 6,319 6,002 5.3% 317
2 Dollar General (34) Goodlettsville, Tenn. DC 8,229 7,929 3.8% 300
3 Lowe's (20) Mooresville, N.C. HIC 1,385 1,234 12.2% 151
4 Wal-Mart (1) Bentonville, Ark. DC/SC 3,331 3,189 4.5% 142
5 Target (4) Minneapolis DC/SC 1,488 1,397 6.5% 91
6 Kohl's (5) Menomonee Falls, Wis. DP 817 732 11.6% 85
7 Home Depot (29) Atlanta HIC 1,872 1,793 4.4% 79
8 Bed Bath & Beyond (3) Union, N.J. SP 849 771 10.1% 78
9 Ashley Furn. HomeStores (46) Arcadia, Wis. FC 296 219 35.2% 77
10 Tuesday Morning (17) Dallas DC 795 732 8.6% 63
10 Ross Stores (14) Pleasanton, Calif. DC 797 734 8.6% 63


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