WestPoint to debut full kitchen line
August 11, 2009,
New York -- WestPoint Home is going after the kitchen textiles category will a full line of offerings. The bedding and bath manufacturer previously addressed the category selectively with the Rachael Ray Moppine kitchen towel and private label products.
Kitchen textiles veteran Michael Scotto will lead the effort. He spent the last 15 years with Franco Mfg. and Town & Country Living, both major players in the kitchen sector.
“Combining his talents with WestPoint Home’s capabilities in design, production and marketing should allow us to quickly become a major supplier to the kitchen textile market,” said executive vp Paul Mischinski.
WestPoint Home will launch a full line kitchen presentation in their showroom at the upcoming September market, which begins Sept. 14.