X marks the spot for new WestPoint bedding
April 5, 2002-- Home Textiles Today,
West Point, GA — WestPoint Stevens pushed the home textiles envelope a little further last week, unveiling its new Martex X-Static sheet.
WestPoint Stevens has signed a licensing agreement with the manufacturers of X-Static for a complete line of sheets, towels, blankets and other bedding products. X-Static utilizes special fibers that have a permanent silver coating bonded to their surface.
The sheet will be initially offered in natural, medium blue and medium green and in the "upper range" of price points.
Related Content By Author
Industry Related Content
Countdown to Heimtextil 2015 - Part 3