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Bardwil taking Lenox into bath

NEW YORK — Bardwil Linens will enter the bath towel category under a licensing agreement with tabletop and giftware brand Lenox, for which is already produces a table linens line.

"Our thinking was — with the timing of the whole Royal Velvet towel line leaving the market combined with the strength of the Lenox brand plus our sourcing capacity overseas — it only made sense for us to expand our Lenox line with bath towels," said Nancy Kristoff, Bardwil's president of sales and marketing.

The new Lenox solid color bath towel collection will target department and specialty stores. Bardwil will begin previewing the line in June.

Helping Bardwil enter the bath towel category is Meg Connolly, who was appointed to the newly created post of vice president of the Lenox bath division. Connolly most recently worked for WestPoint Stevens in its global sourcing operation for bath towels. But she spent most of her career at Pillowtex as division vice president of sales and marketing of the Fieldcrest Cannon division, helping build its Charisma, Royal Velvet, Fieldcrest and Cannon brands.

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