Living InStyle Launches Squeeze Line
Staff Staff -- Home Textiles Today, November 26, 2007
Home textiles manufacturer and importer Living InStyle is launching Squeeze, a new branded juvenile line for home categories that has been merchandised in juniors' and kids' apparel by department stores since 1985.
Jenny Gruber, vp of design and marketing, said the Squeeze brand "speaks to girls and teenagers about everything that's cool to wear: sequins, embroidery, appliqué, denim, miniskirts, cargo pants, hoodies, and cropped jackets."
Gruber said product categories in development include bedding, window treatments, decorative pillows and throws.
"We have two distinct age groups for the line: kids ages 4–8 and juniors ages 9-16," she said. "The age groups have very different looks – the kids looks are very sweet and soft, including butterflies and flower motifs. The juniors looks are edgy and trendy, including animal skin, angel wing motifs, camo and studs."
The new brand is being previewed with customers and will be shown at the February market in the Living InStyle showroom at 295 Fifth Ave., suite 1501.
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