Nursery line Serena & Lily debuts grown-up versions
December 26, 2006,
San Francisco – Serena & Lily is expanding its nursery textiles brand into “grown-up” versions for toddlers and older children. The company said each of the new ready-made twin and full bedding collections is based on a current nursery line.
The company, a favorite of some celebrity moms, does business with 400 retail accounts in the United States and Canada.
“It has always been our goal to be able to outfit a room in its entirety to reflect the Serena & Lily brand,” said Serena Dugan, co-owner of Serena & Lily.