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  • Cecile Corral

Allure Seriously Green with The Naturals

New York —Allure Home Creation is offering biodegradable and compost-able bath coordinate collections under its new The Naturals line of eco-oriented goods.

The accessories come in three styles, each targeted to a separate price point bracket — good, better, best — explained Gaby Colquitt, vp design and marketing.

The Naturals accessories are made using recycled glass, bamboo and porcelain — all sustainable resources.

The shower curtain assortment comprises PEVA, recycled plastic beverage bottle-made fibers, recycled cotton and organic cotton. Matching tub mats are made in two non-toxic constructions: thermoplastic rubber and organic cotton tufted. Bath towels are not part of this eco-program.

Colquitt said The Naturals line has been in the making for the past year.

“This has been a great project for us,” she said. “We all believe in it 100%. It was challenging for us to come up with biodegradable, recyclable, reusable materials to make these products, especially in the case of the plastic goods. But we did it, and it's been worth it year.”

Much of the product line here is U.S.-made, including the plastics. Some of the tub mats and shower curtains were made in China.

Cecile CorralCecile Corral | Senior Product Editor, Home & Textiles Today
ccorral@homeandtextilestoday.com

Cecile B. Corral has been a product editor with Home Textiles Today since late 2000. She covers the area and accent rug, kitchen textiles, table linens, beach towels, decorative bath and decorative pillow categories, as well as some retail subjects.

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