Biddeford names vp, sales and marketing

Biddeford, ME — Joining Biddeford Blankets as vice president of sales and marketing is Robert Van Jones, a senior executive with more than 30 years experience in textiles and retailing.

The top sales slot had been vacant since the company filed for Chapter 11 bankruptcy protection from its creditors in March 2001.

Jones comes to Biddeford from Homecovers Inc., where he had been vp of sales and marketing. He had earlier worked as vp of American Textile Co. and as national and international sales manager for Stylette, a division of Also Industries.

"Van brings a thorough understanding of the retail industry," said Morten Brunvoll, ceo of Microlife Corp., Biddeford's new parent. "He complements our executive team as we extend our product line beyond automatic warming blankets to include heated mattress pads and heating pads."

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!