Seventeen in Dan River license deal at JCP
January 27, 2003,
Atlanta — Dan River Home Fashions for Kids and Primedia Enterprises have signed a licensing agreement branding Seventeen magazine with bedding and accessories.
The new line is available exclusively through JCPenney's stores, catalog and website. It features two bedding ensembles, aimed at teenage girls to women in the early 20s, soft window coverings and decorative pillows, all supplied by Dan River.