Seventeen in Dan River license deal at JCP

Atlanta — Dan River Home Fashions for Kids and Primedia Enterprises have signed a licensing agreement branding Seventeen magazine with bedding and accessories.

The new line is available exclusively through JCPenney's stores, catalog and website. It features two bedding ensembles, aimed at teenage girls to women in the early 20s, soft window coverings and decorative pillows, all supplied by Dan River.

"We are excited to launch this new line of Seventeen branded products," said Dan Hammer, senior vp of sales and marketing for Dan River. "Seventeen and JCPenney allow us to reach a new audience of young women who are eager to express their individuality and personalities as they decorate their bedrooms. We now have the juvenile market completely covered by offering home fashions from toddler to teens."

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