Homestead combines with London Fog

NEW YORK — Homestead Fabrics Ltd. has become a subsidiary of outerwear maker London Fog Industries, and Homestead President David Greenstein has become the combined company’s new CEO.

"We are building on an entrepreneurial company that can move quickly to bring new products to market across diverse categories,” Greenstein said.

The $100 million Homestead business will now operate as HHI Homestead Holdings Inc.

The combination gives London Fog “an expanded and diversified sourcing infrastructure,” according to a company release. The deal also puts Homestead – which built its business in private label – into a larger branded arena.

Among Homestead’s existing licenses in home products are Gloria Vanderbilt, Ironman and Little Tikes. London Fog manages Pacific Trail, Black Dot, Moonstone and Dockers as well as its own brand and Long Fog Factory Outlet Stores.

“We will become more meaningful to a wide range of retail customers as we are now able to offer across-the-board opportunities – brands and private label, as well as exciting new product development made possible through this new entity,” Greenstein said.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • The Countdown to the ICON Honors Continues featuring Christophe Pourny

    Camera Icon More Videos


HTT digital edition

See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!