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Williams-Sonoma new concept store opening Nov. 3

New York – Williams-Sonoma Inc. will grand open its second Threads store here this weekend at 2nd Avenue and 76th Street in a former Hold Everything space.

Focusing on apparel and gifts for infants and kids, Threads is a spin-off from Pottery Barn Kids. The company’s first test store in Bellevue, Wash., opened three weeks ago. Williams-Sonoma execs have said they don’t currently plan to ramp up the store base.

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