Lacoste Enhances Fashion Assortment

Carole Sloan, Staff Staff, March 22, 2010

Lacoste has expanded its robe collection as an important part of its growing bath business with new colors in existing styles and two new styles, one for men only, the other for men and women in appropriate sizes and colors.

In the towel category, there is a new solid color sport towel that is quick dry, more casual and brighter, said Jerry Haggerty, national sales manager. The towel is 30-by-58 at a $12.99 retail.

In bedding the company has introduced one new bed to its upper end Club Collection: Lentua, a tonal plaid in a mix of shades of purple, along with jacquard sateen sheets and matelasse coverlet. The duvet set is $350 for the queen.

In the Casual Collection, four new styles are featured with Inari, an interpretation of animal skin and pebble textures in a bold green print, mixed with neutrals. Corduroy and embroidery are used on the decorative pillows and the Croco Knit throw is shown in paloma gray.

Dellen, a crisp printed cotton stripe duvet, boasts accessories in citron, a classic pique pillow and a jersey pillow. Vostok is a printed stripe duvet in shades of deep purple to sea blues evoking a modern mood with jersey and corduroy pillows and crisp white throws.

Sevan, a mix of lavender and purple tones on a crisp cotton print, plays off against textured pillows and soft brushed twill on the sheets.

The full/queen duvet set is $180; the brushed twill sheets are $70.

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