Sears sponsors ABC 'makeover'

NEW YORK — ABC's "Extreme Makeover: Home Edition" has now joined the network's line-up. First seen as a pilot Dec. 3, the weekly reality show details how a team of designers and builders take a run-down home and completely renovate it in seven days, using products from Sears, which sponsors the show.

The first of 11 new episodes will air on Sunday, Feb. 15. Though the show lends itself to hardware, tools and other hardlines, soft home items are used when the opportunity arises, said Ted McDougal, a Sears' spokesman.

Featured Video

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT digital edition

See the June 2017 issue of Home & Textiles Today. In this issue, we discuss how U.S, ports are gearing up for the future, and what to expect from second half trade shows. See details!