Shaw moves higher-end, extends Kathy Ireland
January 20, 2003-- Home Textiles Today,
Shaw Rugs unveiled at the Atlanta International Area Rug market this week a new extension of high-end rugs to its Kathy Ireland licensed program.
The new collection, Gallery, is the line's highest priced assortment, comprised of rugs made of a new proprietary yarn system Shaw calls "Comfort Touch." Jeff Meadows, division vp, described it as "polypropylene that looks like wool but feels like cotton."
"This is a complete departure from what we've been doing," Meadows said. "It targets our same customers but it gives them the opportunity to step up the product and the price."
Related Content By Author
Industry Related Content
Northwest plays cameo on GMA