Elrene Home Fashions, Wolfgang Puck cook up licensing deal

New York — Elrene Home Fashions, based here, recently entered into a licensing agreement with renowned chef and restaurateur Wolfgang Puck to create a full table linen and kitchen accessory line.

The new collection will be introduced in October at the New York Home Textiles Show.

Puck, who owns Spago restaurants, is also a regular guest on the CBS program "Good Morning America" and just launched a new cooking show on cable television's The Food Network.

"Wolfgang Puck is one of the most pre-eminent chefs in the country today," says Christine Ullman, vp, design, Elrene. "His name is immediately recognized by the consumer, and we felt it was a perfect umbrella for our upscale Bistro table linens and kitchen line."

The collection, consisting of Tuscan-inspired linens and kitchen items that share a theme with Puck's specialties in cuisine, will be sourced from four countries.

Several key retailers will be invited to preview the line prior to the fall introduction.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Why you should go to Shanghai for Intertextile Home Textiles

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT digital edition

See the June 2017 issue of Home & Textiles Today. In this issue, we discuss how U.S, ports are gearing up for the future, and what to expect from second half trade shows. See details!