Elrene Home Fashions, Wolfgang Puck cook up licensing deal
Home & Textiles Today Staff -- Home Textiles Today, July 2, 2001
New York — Elrene Home Fashions, based here, recently entered into a licensing agreement with renowned chef and restaurateur Wolfgang Puck to create a full table linen and kitchen accessory line.
The new collection will be introduced in October at the New York Home Textiles Show.
Puck, who owns Spago restaurants, is also a regular guest on the CBS program "Good Morning America" and just launched a new cooking show on cable television's The Food Network.
"Wolfgang Puck is one of the most pre-eminent chefs in the country today," says Christine Ullman, vp, design, Elrene. "His name is immediately recognized by the consumer, and we felt it was a perfect umbrella for our upscale Bistro table linens and kitchen line."
The collection, consisting of Tuscan-inspired linens and kitchen items that share a theme with Puck's specialties in cuisine, will be sourced from four countries.
Several key retailers will be invited to preview the line prior to the fall introduction.
Industry Related Content
Celebrity Branding at NY Home Fashions Market