Elrene Home Fashions, Wolfgang Puck cook up licensing deal
July 2, 2001,
New York — Elrene Home Fashions, based here, recently entered into a licensing agreement with renowned chef and restaurateur Wolfgang Puck to create a full table linen and kitchen accessory line.
The new collection will be introduced in October at the New York Home Textiles Show.
"Wolfgang Puck is one of the most pre-eminent chefs in the country today," says Christine Ullman, vp, design, Elrene. "His name is immediately recognized by the consumer, and we felt it was a perfect umbrella for our upscale Bistro table linens and kitchen line."
The collection, consisting of Tuscan-inspired linens and kitchen items that share a theme with Puck's specialties in cuisine, will be sourced from four countries.
Several key retailers will be invited to preview the line prior to the fall introduction.
Related Content By Author
The Countdown to the ICON Honors Continues featuring Christophe Pourny