Elrene Home Fashions, Wolfgang Puck cook up licensing deal
July 2, 2001,
New York — Elrene Home Fashions, based here, recently entered into a licensing agreement with renowned chef and restaurateur Wolfgang Puck to create a full table linen and kitchen accessory line.
The new collection will be introduced in October at the New York Home Textiles Show.
"Wolfgang Puck is one of the most pre-eminent chefs in the country today," says Christine Ullman, vp, design, Elrene. "His name is immediately recognized by the consumer, and we felt it was a perfect umbrella for our upscale Bistro table linens and kitchen line."
The collection, consisting of Tuscan-inspired linens and kitchen items that share a theme with Puck's specialties in cuisine, will be sourced from four countries.
Several key retailers will be invited to preview the line prior to the fall introduction.
Related Content By Author
Live From New York: Fashion Comes Across the Pond
Home & Textiles Today eDaily
Most Viewed Articles
See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more...