Hilasal Heavies Up Spa Collection
February 26, 2007,
A heavier version of the Spa collection and a new solid colored bath ensemble program were highlights this market at Hilasal USA.
The new solid colored program comprises three-ply ring-spun cotton towels featuring a dobby border. The face of these towels resembles almost a berber look, so that they marry back to bath rug programs. Made in Mexico, they are offered in five colors — Bahamas, bright apple, straight black, ivory and white. Retail price points are set at $12.99 for the bath, $9.99 for the hand and $6.99 for the wash.
Straddling the beach and bath category is Hilasal's new back-to-school program, titled Brights. These 30-by-60 cotton velour towels weight 400 grams per dozen and come in six solid colors, each with a contrasting border.