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Hilasal Heavies Up Spa Collection

A heavier version of the Spa collection and a new solid colored bath ensemble program were highlights this market at Hilasal USA.

Its new elements in Spa comprise 15-pound-per-dozen towels featuring any of three different textured patterns. Made in El Salvador, these towels come in nine solid colors, including ivory, rose, wine, silver, linen, gold and sea green. A bath towel, which measures 28-by-54, is set to retail for $7.99. The hand and wash are set at $5.99 and $3.99, respectively.

The new solid colored program comprises three-ply ring-spun cotton towels featuring a dobby border. The face of these towels resembles almost a berber look, so that they marry back to bath rug programs. Made in Mexico, they are offered in five colors — Bahamas, bright apple, straight black, ivory and white. Retail price points are set at $12.99 for the bath, $9.99 for the hand and $6.99 for the wash.

Straddling the beach and bath category is Hilasal's new back-to-school program, titled Brights. These 30-by-60 cotton velour towels weight 400 grams per dozen and come in six solid colors, each with a contrasting border.

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