Same-store sales best July targets
August 3, 2004,
NEW YORK — With the back-to-school season starting to kick in, and buoyed by sales of summer merchandise, same-store retail jumped 3.9 percent during the fourth and final week of July, providing a strong finish to the month, the Johnson Redbook Index reported.
The nation's department stores turned in a notably strong performance, with sales climbing 3.8 percent, improving on a 2.7 percent increase the week before. Discounter sales rose 4 percent, slightly ahead of the prior-week increase of 3.9 percent.
The overall same-store sales for all of July rose 3.2 percent from year-before levels, beating a targeted 2.6 percent gain. Measured on a month-over-month basis, sales were 0.1 percent below June levels, a big improvement over a forecast decline of 0.7 percent.