Custom Comfort exits NYC for Las Vegas

Santa Anna, Calif. – 100% Pure Inc./Custom Comfort is placing its bets on Vegas – and closing down its New York showroom after 15 years.

“As the industry has changed, and we have evolved into a supplier of better goods and more custom product, we have also seen our business occur not through traditional regional market showcases, but rather by sitting face to face across a table with clients empowered to make decisions,” co-ceo Jonathan Alkin said.

Going forward, the Las Vegas Market each January and July will become the company’s trade show venue. In July, Custom Comfort will make its debut as part of the Interior Lifestyle USA exhibit of home textiles and accent suppliers at the Las Vegas Convention Center.

Between shows, Custom Comfort will visit key account headquarters several times each year or fly customers to its California design studio and offices.

Operating one of the few cut-and-sew operations left in the United States, Custom Comfort targets retailers looking for private label and smaller, exclusive fashion runs with an emphasis on quality and service, Alkin said. The company views its ability to provide clients with prototype product in a matter of days as another key strength.

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