TJX hitting holiday hard
November 15, 2005,
FRAMINGHAM, Mass. -- TJX Companies Inc. is ramping up its holiday budget to roll out a “hard-hitting” marketing campaign that centers on specific products and key price points, the company said during its third quarter earnings call today.
She added that holiday will bring some “great new (product) mixes” in December, across the board in every division.
The company reported a 15 percent drop in third quarter net income, to $171 million. Net sales rose 6 percent, to $4 billion. Comps were flat.