Nourison in new take on contemporary scatter rugs
March 16, 2009,
Saddle Brook, N.J. – Nourison is taking its latex-backed kitchen rug assortment beyond the kitchen, while transcending its coffee and rooster motifs – among many others -- to now include geometrics and florals appropriate for other areas of the home.
“We’re calling this our Modern Accents collection,” said Paula Paquette, vp domestics. “We’ve added more updated patterns, like the ones you’d see in some of our area rugs, and the retailers received them very well.”
Also new from Nourison at market was a fresh batch of holiday hand-hooked, acrylic, machine-washable accent rugs. The company created 125 new novelty Christmas and seasonal patterns to add to Nourison’s archive of hundreds of other designs for the fourth quarter selling period.
Paquette said the company’s domestics business has been performing well. “We’re seeing gains as the product category has become an inexpensive alternative to more expensive redecorating options,” she added.
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