JCPenney Fetes Lines at Pre-Oscars Bash
Susan Andrews -- Home Textiles Today, March 7, 2010
Ahead of its Oscars party ad campaign breaking tonight, JCPenney made some noise here last week with a media bash at Alice Tully Hall.
The space was decked out with items from Cindy Crawford’s exclusive new outdoor living merchandise for the retailer.
The evening also featured a preview of the Oscar commercials and a runway show for JCP’s spring apparel assortment kicked off by celeb designers Mary-Kate and Ashley Olsen.
Celebrity Branding at NY Home Fashions Market