Mohawk Jumps Into Bed Sets

AT THE NEW YORK MARKET -- Mohawk Home is well-versed in area and accent rugs, decorative pillows and throws. But this market, the company is looking to expand its bedding knowledge via the addition of a new category offering -- four-piece comforter and three-piece duvet sets.

Mohawk has long offered matelasse and other top-of-bed goods. But the addition of comforter and duvet sets represents "a big extension for us," said Bart Hill, general manager, textiles division. "We're keying in on specific customers."

The duvet sets include one duvet and two shams; the comforter sets include one comforter, two shams and a bed skirt. They come in five styles that can be interpreted on either duvets or comforters. All tie back to Mohawk's six lifestyle design themes for this market.

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HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!