follow us

TJX says HomeGoods catching on

FRAMINGHAM , Mass. — The HomeGoods nameplate has developed enough cachet that TJX will more aggressively co-brand — side-by-side — T.J. Maxx and HomeGoods locations, president and CEO Edmond English said following the company’s annual shareholder meeting here today.

There are now 15 such side-by-side locations in the United States , as well as 90 superstores that are being co-branded.

Early indications on the HomeGoods e-commerce site launched last fall are encouraging, English said. “It’s receiving very high ratings from the monitoring agencies,” he said, adding that because the nameplate currently is located in only 20 states, it does not yet have the national brand presence enjoyed by the T.J. Maxx name.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Vegas Performing with PureCare's Lonnie Scheps

    Camera Icon More Videos