TJX says HomeGoods catching on

FRAMINGHAM , Mass. — The HomeGoods nameplate has developed enough cachet that TJX will more aggressively co-brand — side-by-side — T.J. Maxx and HomeGoods locations, president and CEO Edmond English said following the company’s annual shareholder meeting here today.

There are now 15 such side-by-side locations in the United States , as well as 90 superstores that are being co-branded.

Early indications on the HomeGoods e-commerce site launched last fall are encouraging, English said. “It’s receiving very high ratings from the monitoring agencies,” he said, adding that because the nameplate currently is located in only 20 states, it does not yet have the national brand presence enjoyed by the T.J. Maxx name.

Home & Textiles Today Staff | News & Commentary

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HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!