Surya to debut five-piece sets, new Candice Olson marketing tools and fresh kids patterns
Staff Staff -- Home Textiles Today, July 7, 2009
Calhoun, Ga. – Surya Inc. has several new product developments lined up for debut at the Atlanta International Area Rug market, which kicks off this week at the AmericasMart.
For its licensed program with HGTV interior designer celebrity Candice Olson, the company is adding new marketing tools for displaying and promoting the collection in stores. Retailers will receive a larger-than-life Candice Olson banner with the purchase of a custom rug display rack, which holds up to 40 5’-by-8’ rugs – each of which comes with a point-of-purchase hangtag.
The Candice Olson collection was also recently enhanced with a new higher-end rug styles.
“We are certain that these banners will resonate with customers and increase sales for our retailers,” said Satya Tiwari, president.
To better cross coordinate its multiple category offerings, Surya this market is also for the first time offering customers five-piece ensemble packaged sets of matching products spanning rugs, decorative pillows, throws and wall art. Three pre-priced packages are available -- $399, $699 and $999. Surya noted it has “hundreds of pre-set arrangements to choose from” that vary in styles from contemporary to traditional.
“We see this as an exciting evolution of our successful coordinating accessory program” Tiwari said. “It remains our priority to provide our retailers with the tools and selection they require for making the most comprehensive sale possible.”
Also new for market is the expanded assortment of Surya’s “Kids Rugs Collection,” which now offers new patterns made in gender-specific palettes and themes. The kids’ line is also now available in round sizes.
Tiwari noted the rugs are stain-resistant and made in durable constructions.
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