Soft-Tex acquires Natures Rest license
September 9, 2009,
New York – In its second such deal in two weeks, Soft-Tex announced it has licensed the Natures Rest brand for several bedding categories.
“We are very excited about this latest opportunity as it will allow Soft-Tex to better service North America in a growing market segment of all Natural Latex, Down, and Feather Filled bedding products,” said O’Connell.
The new product line will be featured at the New York Home Fashions Market, which begins Sept. 14.
In early September, Soft-Tex signed the license with the Sona Anti Snore Pillow. Other licenses include Therapedic, Royal Velvet, Sensorpedic and HealthGuard,
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