Yves Delorme expands Olivier Desforges in U.S.
Staff Staff -- Home Textiles Today, January 23, 2006
Charlottesville, Va. – Yves Delorme is expanding the availability of the Olivier Desforges bed linen brand, currently offered in boutiques throughout France and to a few U.S. wholesalers.
Virginia Peale, media and publicity director, Yves Delorme, notes that the Desforges brand is named for the French designer who launched his own company in 1974 and later sold to Fremaux-Delorme, the 161-year-old parent company of Yves Delorme.
Price points are “accessible,” said Peale, adding, “We had limited bed and bath last fall. Now we are adding top of bed, throws and pillows. We are building out accessories and offering velvets and cableknits.”
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