Kmart starts moving its customers

Troy, MI — Kmart is launching a nationwide advertising campaign intended to roll over customers from its 316 closing stores to units that will remain open — easing the transition and, not incidentally, intended to stave off competitors' incursions.

The "Savings Are Here to Stay" campaign will begin this Sunday, as the process of shuttering the stores gets under way. It includes $150 coupon savings books, a series of $500 shopping sprees and special relocation materials to redirect customers of closing units to nearby locations. In addition, closing stores will distribute Register Reward Receipts with a minimum purchase, redeemable at units that remain open.

Featured Video

  • The Countdown to the ICON Honors Continues featuring Christophe Pourny

    Camera Icon More Videos

CURRENT ISSUE

HTT digital edition

See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!