Kmart starts moving its customers

Troy, MI — Kmart is launching a nationwide advertising campaign intended to roll over customers from its 316 closing stores to units that will remain open — easing the transition and, not incidentally, intended to stave off competitors' incursions.

The "Savings Are Here to Stay" campaign will begin this Sunday, as the process of shuttering the stores gets under way. It includes $150 coupon savings books, a series of $500 shopping sprees and special relocation materials to redirect customers of closing units to nearby locations. In addition, closing stores will distribute Register Reward Receipts with a minimum purchase, redeemable at units that remain open.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!