Kmart starts moving its customers
January 30, 2003-- Home Textiles Today,
Troy, MI — Kmart is launching a nationwide advertising campaign intended to roll over customers from its 316 closing stores to units that will remain open — easing the transition and, not incidentally, intended to stave off competitors' incursions.
The "Savings Are Here to Stay" campaign will begin this Sunday, as the process of shuttering the stores gets under way. It includes $150 coupon savings books, a series of $500 shopping sprees and special relocation materials to redirect customers of closing units to nearby locations. In addition, closing stores will distribute Register Reward Receipts with a minimum purchase, redeemable at units that remain open.
Related Content By Author
Live from Intertextile Shanghai Home: Day 3