Kmart starts moving its customers

Troy, MI — Kmart is launching a nationwide advertising campaign intended to roll over customers from its 316 closing stores to units that will remain open — easing the transition and, not incidentally, intended to stave off competitors' incursions.

The "Savings Are Here to Stay" campaign will begin this Sunday, as the process of shuttering the stores gets under way. It includes $150 coupon savings books, a series of $500 shopping sprees and special relocation materials to redirect customers of closing units to nearby locations. In addition, closing stores will distribute Register Reward Receipts with a minimum purchase, redeemable at units that remain open.

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See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!