Li & Fung provides Cannon details, RV update

NEW YORK — Cannon brand products will reappear at retail in fall 2005, although a full iteration of the brand won't arrive until the following year, according to Rick Darling, president of Li & Fung USA.

The Cannon brand will target the mass market and alternative channels such as supermarkets and home improvement stores. Cannon Royal Family will be positioned between Cannon and Royal Velvet, for which Li & Fung also holds the bed and bath license. Cannon prices will fall "right in the heart of mass market pricing," while Canon Royal Family will set at a mid-tier opening price point, Darling said.

"The shelf space that existed for Cannon has been replaced," he acknowledged. "The issue will be the proper reaching of that consumer. We think the brand has a lot of breadth."

Royal Velvet bath remains on track for its retail re-emergence for spring 2005, he said, although product may begin rolling in as early as February. Although Kohl's is the only retailer that has publicly announced it will carry the brand, Royal Velvet will launch with "multi-retailer distribution" in the United States and Canada, Darling said.

Home & Textiles Today Staff | News & Commentary

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