Sears names new execs to head Lands’ End and other units

Hoffman Estates, Ill. – Sears Holdings today announced three executive appointments that interim ceo Bruce Johnson said will help make the company’s business “more entrepreneurial, more effective and more profitable.”

Nick Coe will join the company as senior vp and president of Lands’ End. His 25 years in merchandising and marketing most recently saw him refining brand and growth strategies at Banana Republic, where he was senior vp merchandising and interim head of design. Before Banana Republic, Coe spent 19 years with various divisions of Levi Strauss & Co., most recently as vp, merchandising, North America for men’s and boy’s.

Former Lehman Brothers executive Scott Freidheim will join Sears Holdings as exec vp for Operating and Support Businesses. He will also become a board member of the internal holding company business unit. Freidheim spent 17 years at Lehman, most recently was chief administrative officer and exec vp.

Mark de Bruin has been hired as senior vp and president for Pharmacy. He was most recently with Rite Aid Corporation and before that was a vp at Albertson’s in the pharmacy division.

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