IHF Partners Up, Adds Custom Goods
February 25, 2008,
Blanket and throw supplier International Home Fashions is making a more aggressive move into top-of-bed offerings through a new off-shore alliance; the company also unveiled a series of performance products at this month's New York Home Fashions Market.
IHF has been doing some customer-specific fashion bedding, and currently has 15 patterns active at one furniture chain. But the category amounts to no more than 30% of total business, according to Tedd Smith, president. "We see this changing quite a bit," he said.
On the innovation front, one of the new offerings is the Stay-Put sheet for today's upmarket inflatable beds with top and bottom chambers. The Stay-Put comes in two forms: a single connected piece that fits over both segments like a glove, or two pieces that button together.
The company has also forged an agreement with Domestic Fabrics, a knitter from Kinston, N.C., which manufactures for the institutional market. IHF is now the exclusive supplier to the retail market of Wick-Away blankets and sheets, a cotton/poly product which pulls moisture from the body in three minutes.
Also new this market is Sleep Safe, a flame retardant blanket created from a Milliken fabric, which boasts a $29.99 retail.
"You can hold it up to a blow torch for 45 seconds and it won't burn," said Smith.
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