Abboud abounds in enviro
Home & Textiles Today Staff -- Home Textiles Today, September 19, 2003
With two seasons under its belt, Joseph Abboud has come into its own with its first signature store to open Feb. 10 at Columbus Circle and a modern eclectic spring Environments collection now previewing for bed, bath and decorative pillows.
The line is also launching Table Abboud in a month with the Ex-Cell Group, marking the first time a designer has given one supplier five industries (flatware, gifts & accessories, bar, glass and table textiles) to represent at retail with a single stylistic message. JosephAbboud.com will also be rolling out sometime this fall.
"There's a real symbiotic relationship that exists between the different product categories," said Rachel Whitlow, design director of licensing for Joseph Abboud. "This season is the first where it is really evident how the different categories work together in terms of color, design elements and texture."
According to Whitlow, inspiration for the spring 2004 Environments collection came from the Mediterranean region, with such pattern names as Messina, Capri, Majorca and Santorini. "We spent a lot of time and energy on the couture of the beds, concentrating on detail, technique, fabrics, using pleating, tucking and other couture elements to achieve this," said Whitlow, adding that large portions of the line may be interchanged. Additionally, bedding and bath now have gender-neutral looks.
There are five apparel-inspired looks for bedding this spring. The casual Messina features a duvet on linen with an engineered stripe, leather button accents and boating ties with brushed brass grommets in all four corners of the bed skirt.
The elegant higher-end Capri quilt features all-over cotton pin-stripe pleats with fine cotton pillow shams. Both patterns come in a midnight blue and cream colorway and may be used together.
Messina also has a 400-count cotton sateen solid sheet with an oversized embroidered hem available in all 14 Joseph Abboud signature colors. Samba's faux silk duvet features parachute effect tucking, an engineered border on iridescent organza, a silk and chenille bed ruffle as well as a coordinating quilt with handmade rosette tucking in gold, rust and rose colorways.
Inspired by sand dunes, grass and the beach, the bordered Majorca duvet on delave linen with a wooded grass effect features organic wood accents in a wheat and rose colorway, a silk burlap bed ruffle and coordinating pillow shams.
Santorini offers crinkle silk on top of bed as a lino weave fabric with two vertical ribbon stripes of grassy material down its mid-section. The wheat and rose bed also has a netted lino weave throw and a raw silk bed ruffle. Queen duvets will retail for $299.99 to $379.99. Beds will feature a yarn-dyed 400-count pima cotton paisley jacquard in gold, ivory, chocolate and beryl or a solid striped 400-count cotton dobby sheet.
In bath, three lines are offered this market: Majorca, Samba and Corsica, with all resin bath accessories and shower curtains that retail for $39.99 to $49.99. Majorca is a heat-transfer print on very sheer glass-like voille in amber and aubergine colorways that features a twist cord decorative hook in antique bronze and silver, and a carved curved stripe on hard accessories.
Samba is a double woven jacquard in antique gold and silver colorways that features a stylized herringbone motif on the shower curtain as well as hand-painted hard accessories that repeat this motif in aubergine and antique gold or silver and dark olive.
Corsica has a 100 percent cotton shower curtain with a subtle box design woven into it for a two-toned jacquard effect in periwinkle and willow. The square motif is picked up on the decorative hook.
In dec pillows, Samba, Majorca and Capri will be offered with price points ranging from $40 to $80 at retail. Samba pillows have a contemporary but classic look and feature a mix of chenille, silk, leather, suede, woven rope and a rik-rak trim in gold, russet and copper tones. Majorca pillows have an island feeling with a softer look in sage and dusty rose colorways.
They feature braided herringbone embroidery, wooden sequins in a serpentine pattern, hand-woven ribbon work, eyelash fringe trim, chenille piecing a men's sportswear-inspired jacquard design and framed embroidery. Capri picks up the cream and midnight blue colorways from bedding and features fine linen accents that look like denim, chocolate brown leather, a bandara stripe in navy and chocolate, crinkled silk, chevron ridged chenille and an embroidered herringbone motif on silk.
The overall look of the Joseph Abboud decorative pillows per creative director Jennifer Winter in Creative Home Furnishings' Dakotah division is "softer, livable and more sellable."
"They did a spectacular job on the different trims," added Toby Weinstein, vp, sales/marketing at Dakotah. "There's a nice synergy between the different categories and products in the Environments collection because designers have been working more closely together to create affordable price points with high-quality fashion statements."
But Maria Vicari, vp, licensing for Joseph Abboud, summed up the brand by calling it: "modern, classic and clean."
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