December 17, 2001,
Home Depot Expo broadens target audience
Home Depot's Expo is looking to broaden its base of target consumers and is bringing down its entry-level price points, said Melissa Watkins, spokeswoman. "We will still have high-quality, design-savvy merchandise," she said, but now the retailer is targeting a consumer with a household income of $50,000 instead of the original $75,000. In addition to a $3.99 knob, she said as an example, Expo will also offer a $1.99 one. The focus on the key merchandise categories, however, will not change as much, she said.
JCPenney cuts operations jobs
Related Content By Author
1200 Suppliers are Ready for You at Intertextile Shanghai
Home & Textiles Today eDaily
Most Viewed Articles
See the August 2017 issue of Home & Textiles Today. In this issue, we look at the Top 50 Retailing Giants Report, plus Manufacturing: Made in the USA gaining ground; International: Portugal ramping up exports; New products: NY Now home textiles introductions; Outlook: Commentary from H&TT's editors; and Planning: Trade show calendar.