December 17, 2001,
Home Depot Expo broadens target audience
Home Depot's Expo is looking to broaden its base of target consumers and is bringing down its entry-level price points, said Melissa Watkins, spokeswoman. "We will still have high-quality, design-savvy merchandise," she said, but now the retailer is targeting a consumer with a household income of $50,000 instead of the original $75,000. In addition to a $3.99 knob, she said as an example, Expo will also offer a $1.99 one. The focus on the key merchandise categories, however, will not change as much, she said.
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