Scala fine-tunes emphasis

New York — After more than seven years of exploring various niches, Scala International Inc. has set its sights on servicing retailers that provide higher quality goods at value prices and on products that fit the American market.

The shift back to what was the company's original mission began during the months leading up to the past fall market and culminated with a presentation of goods that centered on fabrics which are blends of mainly natural fibers. From silks in all different kinds of constructions to high thread count cottons and linens, Scala unveiled a wide range of sheets, top-of-bed, table linens and decorative pillows all designed with the American lifestyle and market in mind.

"Our focus is basically going to be on luxury, but that doesn't mean it's high priced," said Chip Scala, president. "We see that market as having a niche for us."

Queen sheet sets in the new natural fabric constructions will range from a $149 retail price point, depending on the construction. Window panels will range from $29, also depending on the construction.

In conjunction with the re-focusing, Scala said the company is also working extensively on private label sourcing from its offices in Shanghai, China, and Delhi, India, a move prompted by retailer requests.

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